+18 Bud Light Real Men Of Genius Campaign Ideas. The campaign was originally conceived by copywriter bob winter and art director mark gross. It’s an iconic brand, and it’s been around sports for a long time.

Web one of the most beloved campaigns of the late 1990s and 2000s returns today, as bud light reboots real men of genius to poke fun at the folks who make the media and the web so awesome all the time. Web over 15 years ago, bud light created one of the most iconic advertising campaigns in history ‘real men of genius’ — a series of witty toasts to overlooked, everyday inventors. Web this is all i can find so far well enjoy anyway